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COMPANY HISTORY
COMPANY HISTORY

COMPANY HISTORY BRAND HISTORY
Aug. SANEI Co., Ltd. was established with capital of ¥2 million at 3-chome, Honmachi, Higashi-ku (now Chuo-ku), Osaka City.
The Textile Department was launched.
1949  
Aug. The Apparel Department was established to start the manufacturing and wholesale business for ready-to-wear garments.
1961  
Mar. The Tokyo office was established as base of operations for Tokyo.
1964  
Oct. Founder Toshihiko Miyake was appointed Chairman of the Board and Katsuhiko Miyake became President and CEO.
1977
Oct. The womenfs apparel brand gVIVAYOUh was launchd to enter the brand producing business.
Sep. Start of directly operated retail store development.
1979
Oct. The womenfs apparel brand gBOSCHh was launched.
  1981
May. The womenfs apparel brand gPinky & Dianneh was launched.
  1983
May. The men's apparel brand gArbataxh was launched (the name was changed to gabxh in February 1994).(in September 2007, the brand became part a FREE'S INTERNATIONAL CO., LTD.)
  1984
Jun. The womenfs apparel brand gNOVESPAZIOh was launched.
@ 1986
Mar. The womenfs apparel brand gPrivate Labelh was launched.
Sep. The company name was changed to SANEI-INTERNATIONAL CO., LTD.
It began operating a two-head office system (Osaka and Tokyo).
1987  
  1988
May. The womenfs apparel brand gVert Denseh was launched.
   
Dec. INT TRAVEL Co., Ltd. was established and began providing domestic and international travel services.
1989
May. The sports casual wear brand gPEARLY GATESh was launched.
An exclusive contract was signed with Nobuo Serizawa, a professional golf player, to endorse gPEARLY GATESh golf apparel.
Mar. Capital was increased to ¥200 million.
1991
Aug. The womenfs apparel brand gNATURAL BEAUTYh was launched.
Dec. Previously scattered functions of the Tokyo Head Office were integrated and moved to 1-2-5 Shibuya, Shibuya-ku (the current address).
1992  
  1993
Mar. The womenfs apparel brand gBODY DRESSINGh was launched.
Jan. PlaX Co., Ltd. was established as a company for the design and interior design of Sanei's self operated retail stores.
1995
Apr. The specialty stores gFREEfSh was launched (its name was changed to gFREEfS SHOPh in September 2003, the brand became part of FREE'S INTERNATIONAL
CO., LTD., in September 2005).
Nov. Katsuhiko Miyake was appointed Chairman of the Board and Masahiko Miyake became President and CEO.
1996
Mar. Two new gBODY DRESSINGh lines, gBODY DRESSING Deluxeh, a luxury line and gPROPORTION BODY DRESSINGh, a working style line, were launched to join BODY
DRESSINGh.
Aug. The womenfs apparel brand gNATURAL BEAUTY BASICh was launched.
Dec. The American womenfs apparel brand, gJILLSTUARTh was launched as a licensed business operation in Japan.
@ 1997
Apr. The American clothing and lifestyle goods brand, gkate spade NEW YORKh was launched as licensed business operation in Japan.
@ 1998
Jun. The American womenfs apparel brand, gVIVIENNE TAMh was launched as a licensed business operation in Japan.
Nov. The womenfs apparel brand gHUMAN WOMANh was launched.
Mar. Last Call Co., Ltd. was established to enter the outlet business.
Jun. Pinky Girls Co., Inc.(The company was recorganized as G.M.C. CO., LTD. from 2001 to 2005, in 2005 the company became FREE'S INTERNATIONAL CO., LTD.)
was estabelished to enter enter sexy casual market.
Jul. Capital was increased to ¥600 million.
1999  
Aug. Capital was increased to ¥1,208.6 million.
2000
Feb. The womenfs apparel brand gPinky Girlsh was launched (in September 2005, the brand became part of FREE'S INTERNATIONAL CO., LTD.).
Aug. The Proportion line was spun off from the gBODY DRESSINGh to form a new brand, gPROPORTION BODY DRESSINGh.
gBODY DRESSING Deluxe,h was also added and combined with gBODY DRESSINGh later.
Jan. SANEI INTERNATIONAL USA LLC was established in New York as an information base in the United States.
May. SANEI INTERNATIONAL KOREA CO., LTD. was established as a sales subsidiary in Korea.
Jul. SANEI INTERNATIONAL TAIWAN CO., LTD. was established as a sales subsidiary in Taiwan.
Sep. The internal-company system was introdused.
2002
Feb. The womenfs apparel brand gDizzyh was launched (in September 2005, the brand became part of FREE'S INTERNATIONAL CO., LTD.).
Aug. The American golf apparel brand gCallaway Golf Apparelh was lanched as a licensed business operation in Japan.
Nov. The womenfs apparel brand gMATERIAh was launched.
Jan. SANEI INTERNATIONAL TRADING (Shanghai) CO., LTD. was established as a purchansing subsidiary for production and trading in Shanghai.
Sep. UNIT & GUEST CO., LTD., SANEI-LOGISTICS CO., LTD., and Technical Laboratory Co., Ltd. were established.
C.S.F. LIMITED was established as a sales subsidiary in Hong Kong.
Capital was increased to ¥2,568.6 million.

SANEI-INTERNATIONAL CO., LTD. was listed on the Second Section of the Tokyo Stock Exchange.
2003
Feb. The womenfs apparel brand gBarbieh was launched.
Apr. NINGBO SANEI FASHION CO., LTD. was jointly established with a local partner as a sales subsidiary in Shanghai.
Sep. ANGLOBAL ltd. became a wholly owned subsidiary.
2004
Feb. The men and womenfs apparel brand gKOFI COLLECTh was launched.
The womenfs apparel brand g& by P&Dh was launched (in September 2005, the brand became part of FREE'S INTERNATIONAL CO., LTD.).
The womenfs apparel brand gcacharelh was launched.
Aug. The childrenfs apparel brand gBarbie Kidsh was launched.
Sep. The brands gMARGARET HOWELLh and gA.D.S.h were entrused to ANGLOBAL ltd.
Aug. SANEI-INTERNATIONAL CO., LTD. was transferred to the 1st section of the Tokyo Stock Exchange.
Sep. gFREE'S SHOPh, g& by P&Dhand gcharlotte ronsonh were spun off into a separate company and merged with gPinky Girlsh and gDizzyh of G.M.C. Co., Ltd.,
to launch FREE'S INTERNATIONAL CO., LTD.,
Oct. SANEI BRANDS LLC was established in the United States as a sales and investment subsidiary.
Dec. The subsidiary SANEI CHARLOTTE RONSON LLC was set up in the USA to handle planning and sales for the "Charlotte ronson" trademark.
2005
Feb. The womenfs apparel brand gcharlotte ronsonh was launched.
The childrenfs apparel brand gJILLSTUART NEWYORKh was launched.
Mar. The womenfs apparel brand gADORE body dressingh was launched.
Oct. Opened own on-line shopping site "SELECSONIC"
Aug. Capital was increased to ¥7,347.37million.
2005
Aug. The clothing and goods brand, "uni:que par vert dense" was launched.
Apr. Obtained trademarks right of gJILLSTUARTh brand for Asian Territory.
2007 H19
Apr. The brand "TO&CO." was entrused to ROQUETTE STUDIO INC.
Oct. The women's apparel brand gDIANE VON FURSTENBERGh was launched.
(the brand became part of UNIT&GUEST CO., LTD.)