FOR INVESTORS MESSAGE FROM CEO

Takahiko Miyake Customer value production Our business is driven by customer affinity Takahiko Miyake

I am delighted to announce the formulation of our new "Medium-Term Management Plan SE13". The new plan is based on the management philosophy of "Customer Value Producing ", which was set out in the "Medium-Term Management Vision for 2009" announced earlier in April 2009.

The new medium-term plan clarifies the VISION and MISSION for SANEI- INTENATIONAL CO., LTD. It also includes TARGET NUMBERS three years ahead, as well as BASIC STRATEGIES to achieve these goals.

We will work vigorously towards the achievement of the goals set out in the new "Medium-Term Management Plan SE13". We look forward to our shareholders' continuous support in this endeavor.